Digital marketing fundamentals encompass the core principles and strategies used to promote brands, products, or services online. Here are the key components:

1. Search Engine Optimization (SEO)

  • Optimizing websites to rank higher in search engine results (Google, Bing).
  • Includes on-page SEO (keywords, content, meta tags), off-page SEO (backlinks), and technical SEO (site speed, mobile-friendliness).

2. Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

  • Running paid advertisements on search engines (Google Ads, Bing Ads).
  • Involves bidding on keywords for ad placements.

3. Content Marketing

  • Creating valuable content (blogs, videos, infographics) to attract and engage audiences.
  • Focuses on storytelling, brand authority, and organic traffic growth.

4. Social Media Marketing (SMM)

  • Promoting brands through platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Includes both organic engagement and paid social media advertising.

5. Email Marketing

  • Sending targeted emails for lead nurturing, promotions, and customer engagement.
  • Includes newsletters, drip campaigns, and personalized offers.

6. Affiliate & Influencer Marketing

  • Partnering with influencers or affiliates to promote products and drive sales.
  • Performance-based marketing where commissions are earned per conversion.

7. Conversion Rate Optimization (CRO)

  • Improving website and landing page performance to increase conversions.
  • Involves A/B testing, UX design, and call-to-action (CTA) optimization.

8. Analytics & Data-Driven Marketing

  • Using tools like Google Analytics, Facebook Pixel, and CRM software to track performance.
  • Making data-informed decisions to optimize campaigns.

9. Mobile & Video Marketing

  • Creating mobile-friendly content, apps, and video ads (YouTube, TikTok, Reels).
  • Increasing engagement with short-form and live video content.

10. Marketing Automation & AI

  • Automating repetitive tasks using tools like HubSpot, Mailchimp, and chatbots.
  • Leveraging AI for personalized marketing experiences.

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